Purposeful Seating

Every seat is created to fulfill a function. Commercial seats are quite different from ordinary home seats, not only in their appearance but also in their making, design, material, and durability.

Our brand concept is based on creating a unique combination of durability, functionality, and design to meet the requirements of our customers. We pay special consideration to the visual impact of seating in commercial settings and how it contributes to the look and feel of businesses, keeping in mind the highly rough and tough requirements of commercial usage.

This venture was founded as part of an industry leader in the furniture business for over 45 years, transforming pieces of wood into lovely chairs, sofas, and all kinds of furniture. Our drive is our passion for providing high-quality seating solutions with innovative designs, and most importantly, excellent value for money. It all started in 1975, when a young, ambitious man, Mohamed El Gallad, decided to start his own brand. He was determined to leave his own mark in the area he valued most. Through the years, El Gallad expanded, launching the first factory in 1996 with around 70 workers. Today, the factory is almost five times bigger than the first one, with more than 500 workers. We have been serving many businesses in the hospitality sector with an innovative spirit and a mindset that is always researching what is better for the market. For that reason, we created a selection that satisfies many tastes and styles, offering a comprehensive collection of seating solutions for all settings, all available in one place. We aim to ultimately provide a richer quality and overall experience to our customers. We understand that our customers need richer, durable, attractive pieces of furniture that meet the standards and requirements of this field. That is why we aim to give you the peace of mind of making a good investment in your furniture that will last a lifetime.